PROCESS DIAGRAMS

THE COMPLEX BECOMES SIMPLE ... AND BELIEVABLE Do you have a complicated idea you need to get across to your customers? Motio was faced with the challenge of translating reams of technical information down to one cohesive concept that their customers could understand. This graphic makes their message not only eloquent, but easy to believe ... and buy off on ... easily.

ADD-ONS AND CONNECTABILITY Complex functionality makes sense when you boil down the idea to its essentials. It also helps when the person you depend on to visualize your concept is able to understand your story. No matter how complicated your concept, we can speak your language ... AND your customer's.

COMMUNICATE VISUALLY Visual communication means more than just telling a story. Even beyond getting your customers' attention and lending a specific feeling and tone, you need someone who can understand and TRANSLATE your ideas effectively. That means making your message clear, concise, and memorable. Are your customers getting your message as well as they should?

NOW ... AND FOR THE REST OF YOUR LIFE As a surgical alternative that offers more than the usual support, iVital needed a visual that expressed all the services they provide to help their clients achieve their weight-lossgoals ... from start to finish, today ... and for life.

IDEAS YOU CAN SEE Eye care professionals understand the basic science of designing lenses for enhanced vision. But when you have a technology that goes beyond current training, how do you make a complicated and cutting edge concept understandable? Draw them a picture! This graphic embodies Hoyas philosophy, and provides a way to visualize the talking points of their brochure in a clear and professional manner.

WHO'S YOUR CUSTOMER? That can be a hard question to answer, especially if yours is a company with a broad customer base. Network Associates makes the process of defining your customers demographics an easy science to master. This illustration shows that NAI understands how each customer may have very different and specific needs.

GIVE THEM THEIR OWN WAY TO GET TO YOU Network Assosciates expands on their unique way of getting more customers to cross the threshold of your door. Once you understand how each customer has a different buying process, know what that process is, and can build your business around that knowledge, the money will come pouring in.

A PLACE FOR EVERYTHING And everything in its place. Customers respond better when you make it easy for them. Network Associates knows this, and shows their corporate customers how to take advantage of this simple truth.

LOOK MA, NO WIRES From desktop to living room, the connection is seamless. Actually, its wireless. This series of images, created entirely in Illustrator, shows how easy and entertaining an SBC wireless home system can be.

PUTTIN' THE SQUEEZE ON Varilux is putting it to the competition with their newly patented process for providing the same prescriptions in a dramatically thinner lens. You know this has to lighten the load for eyes and noses everywhere.

CHART WITH CHARACTER When you want to express to your customers how quick and easy it is to order eyeglasses online and have them delivered overnight, do what Varilux did. Have an incredibly talented digital artist create a character like Technology Man, and show them exactly what you mean.

STRIPPING AWAY THE LAYERS This process graphic is simple in its eloquence. Whatever level of insurance you need, you're totally covered.

FINDING THE RIGHT HOME IS A PROCESS Corporate Relocators knows this better than anyone. But how do you get a complicated process across to a first time customer? Well, its like a plant that takes nurturing and care each step of the way. These marker roughs helped get that idea across in a way that made the client feel right at home.

A GROWING BUSINESS TAKES TIME, CARE, AND A LITTLE FERTILIZER Building your business is like caring for a tree. Come on, go with me on this. Anyway, Essilor had a process that they wanted to convey, and they wanted a contemporary, artsy feel in this sales incentive piece.

TECHNOLOGY COMES FULL CIRCLE From the first measurement to computer calibration, fine tuning and final check, Varilux makes sure you have exactly the right prescription lenses, manufactured to meet the highest standards.

WE UNDERSTAND PRESSURE This interactive brochure for Network Associates takes the funny route in explaining a network consultation firms ability to help their clients resolve technical issues quickly and easily. Hand drawn and cleaned up in Photoshop, these cartoons have an updated woodcut look.

TECHNICAL DRAWINGS

FIELD OF DREAMS From designer to manufacturer, there has to be some translation of concept to actual form. Thats where we come in. We understand high concept, and have the intelligence and communication tools to show your builder exactly what you have in mind even when you need help getting that idea firmly in mind. This 16th century wrought-iron bed provides fertile ground for anyones imagination.

GRAPHICS SCALED TO A TRUCK SCALED TO A TWO-YEAR-OLD When you're designing stickers to be applied to a three-dimensional surface, you need to get the die shape right. These mechanical projections, supplied to a Chinese toy manufacturer, communicate the information they need to produce to exacting specifications.

MEDICAL ILLUSTRATION

BODY OF KNOWLEDGE Whether its for a publishing project or to illustrate a particular case, we are no strangers to research to get the information right. These illustrations for a college anatomy textbook get the basics across simply, clearly, and in an orderly format.

CATCH EM COMING AND GOING Whenever you need to bring details to life, depend on us to flesh out your ideas. These illustrations for a college textbook do just that.

HOLES OR LINES? Without the lines, there would be no holes. And without the holes, there would be no need for the lines. These are just some of the questions raised while rendering the mind-numbing detail of a microscopic cross-section of wood grain on the cellular level for a college botany textbook. But hey, that's what were here for.

THE CIRCLE OF LIFE From seed to flower to seed, the cycle is as perfect as it is complete. These illustrations for a college botany textbook bring this concept full circle.

WE'VE PREPARED A NEAT LITTLE CELL FOR YOU A tiny place, full of life, and constantly generating more. To make life more understandable on the macro level, we take a look at the micro. These illustrations for a college botany textbook help to introduce this idea and all its contributing parts.

TURNING UNDER A NEW LEAF When you look at a cross-section of life, you get a view of an entire community. In this case, its something as simple yet complex as a leaf.

DEMONSTRATIVES

TRIAL WITHOUT ERROR How do you teach a room full of people about something they've never been exposed to, and help them remember what they've learned so that they can make an educated decision that will affect and benefit the lives and fortunes of many people to come? Beyond having a well-formed argument and a flawless strategy, you definitely need the kind of visuals that will communicate and convince in the most pleasing way possible. And these trial graphics, created for a coal mining case, did just that.

TRACKING MAN'S EARLY HISTORY Pre-history is actually more correct. These Paleo-Indians roamed the plains of North and South America in groups, hunting for their food. Distinctive features, such as a sloping forehead, achieved by binding their heads with wooden boards was only one of the many aspects that made these tribes unique.

BREAKING NEW GROUND, ER, WATER When oceanographers discovered a new species of dolphin, the story just had to be included in a bi-lingual reader for grade school children. This dolphin is called a snub-fin because of its smaller fin, and also has a nose more like a whale than a regular dolphin.

WHAT DOES THE FUTURE HOLD? Where will the children of the future live? The options are as endless as their imagination. For grade school children in a bi-lingual reading program, these stories open up a whole new world. And these images help them imagine the possibilities.

ICONS

PAYING IT FORWARD These custom designed icons for a business to business website make a clean, professional impression as they help customers find the businesses they want to work with on a gratitude approach to crowd sourcing.

DEMOGRAPHICALLY DEMONSTRATIVE When you develop a new technology product that has benefit for seniors of many ethnic backgrounds, how do you help them relate? A west coast telephone company has taken the responsibility of making phone calling more accessible to their customers, and they communicate their program in a way that each person can feel good about.

SERVICES FOR A SERVICE INDUSTRY These custom designed icon ideas for VHA show some style possibilities for a newly developing website.

MOVING YOU FORWARD Go to www.thewedge.com and check out these cool icons created for a forward thinking travel service geared toward chartering your very own private jet.

NO STONE UNTURNED From customer service to quality control, online ordering to first-class delivery, Essilor has all the bases covered. This illustration style was invented to tell their story in a way that says they dont take themselves too seriously just seriously enough.

WORTH A SECOND LOOK Essilor loved these hip little cartoons so much, they used them in every printed piece that went out to their huge network of national distributors. Each humorous icon expresses a different aspect of their quality lenses. Next time you need to make a mundane subject more exciting, try a little laughter.

JUST THE RIGHT LOOK How do you get a varied demographic to relate personally to your product? Sometimes a snappy set of illustrative icons like these for a sales brochure for Zales can be just the thing.

CLEAN UP YOUR MESSAGE When your audience is of a mixed ethnicity, sometimes pictures have to carry the weight of getting your communication across. These icons for Dieste Harmels bi-lingual Clorox packaging makes it easy to understand all the great sanitizing uses for their product.

WIDGETS

CARTER CARES Carter Blood Care provides a great way to keep track of their donations with these snappy website widgets.

WHAT TIME DOES YOUR TRAIN COME IN? Data Genesis has developed a great new way to keep track of your Ebay auctions. This handy little function-packed widget, designed to work seamlessly with their Smart Little Engine search engine, maintains lively continuity with the sites simple yet fun train imagery.

MAPS

PILGRIM'S PROGRESS Recently, a local group of explorers made an trek to Machu Picchu. The photographer for the expedition published a full color coffee table book as a memoir for her friends and a beautiful printed example of her work for sale. These maps, showing their route, helped communicate information that words alone just could not capture.

MAKE THIS TOWN YOUR OWN When you have an event in a far away place, and you want people to be able to not only find their way around, but know about your favorite places to visit, why not give them a map? For John and Tami's wedding, they wanted a special way to help quests find their hotel, the wedding and the reception.This map not only gives attendees an intimate view into places where John and Tami met and fell in love, but also serves as a wonderful poster-sized memento to frame and cherish forever after.

MAP YOUR BACKGROUND Whether you're trying to get specific information across, or just need a background visual like this one for a promotional brochure, maps are no big deal for us. No amount of detail is too great for us to organize into the exact visual you need.

STRIKE IT RICH You need visuals to sell your project to prospective buyers. You have to get tons of information across as simply as possible. You need someone whos smart enough to really understand your business. You need it cheap. You need it now. With our meticulous attention to precision and detail, well make sense out of the most complicated mass of information. And well prepare a presentation your clients can buy off on.

WELCOME TO SIX FLAGS! When we were offered this project to illustrate multiple maps for Six Flags theme parks all over the U.S., we were thrilled! When we saw how much detail was really involved, our mouths watered. Finally, a project big enough to sink our teeth into. From that point on, it was just a matter of getting approvals, staying in budget, and delivering on time for the parks openings. Simple!

HAVE FUN FINDING YOUR WAY AROUND For years, Six Flags parks all around the U.S. have provided maps to their visitors in the form of a brochure small, and difficult to read. After much consideration, corporate decided to go back to an earlier form, giving out their maps as full-sized collectible posters. Already a hit with the kids, these posters are adorning their walls as a great reminder of their fun time at Six Flags.

MORE FUN THAN A CAD DRAWING When you're designing a complicated map for a multi-million dollar theme park, you have to get every detail right. That's why we used every resource at our disposal. From photographs taken all over the park, aerial photographs and sattelite imagery, as well as engineering documents, we were able to hand render intricate and accurate details from rough layout to finished digital file, in one months time.

A VISIT TO REI IS LIKE A TRIP TO A THEME PARK REI liked the maps we did for Six Flags Corporate so much, they had to have one of their own. They left no room for doubt about how much fun you can have with all the great sporting equipment they have in their store.

HOW DO YOU FIT ALL THAT STUFF IN? You know how the ad was originally horizontal? Well, now we need it to fit a vertical format. How fast can you turn it around for us? Really? That's great!" You might even notice a few extra fun details we added, just because we could.