Tom Fee Illustration
ph: studio 214.886.2195
tom
Got a tight deadline? Got a tighter budget? Got a crazy, hard to satisfy client? Gotta tell ya, we’ve heard it all before. And there’s more to the story. With over 20 years in the professional arts, we bring a broad, unique mixture of style and professionalism to your digital project. Delivering what you need, within budget and on time makes us the one to draw on.
ROCK. ROLL. SOAR. One way to get recognized is to sponsor a famous rock group and blaze your name on their T-shirts. This T-shirt design was worn on stage by members of "Band From TV", a band literally comprised of stars from some of your favorite TV shows, such as "Lost", "Heroes", "House" and "Desperate Housewives", as they played their national charity concert tour.
SEXY. COMPETITIVE. ON THE MOVE. ExpressJet was a charter jet service in need of a fresh brand. This top-flight business chose a top-flight agency to create a brand that would leave a unique and indelible image on their customers' minds. These illustrations helped lend atmosphere and style to Hawkeye's award-winning brochures, posters, direct mail, print ads and more.
PROFESSIONAL. PROMPT. SECURE. ExpressJet's customers can rest assured that they'll get the flight reservations they need, when they need them, and at a cost that will make them look like a hero. These illustrations, for an award winning corporate brochure, are all created in the company's new brand colors and identity production values.
COMFORT. PREMIUM SERVICE. STYLE. ExpressJet gets you there when you need to be there, and they do it with service you expect. These illustrations express this charter jet company's modern approach in all its award-winning branding materials.
QUALIFIED. PROVEN. EXPERIENCED. ExpressJet is a company that knows the quality of its service is determined by how the ship is run from the top. As a leader in their industry, they know their branding has to be able to communicate these ideals. Award-winning images make it a reality.
QUICK. RESPONSIVE. AGILE. These are values expressed at the core of ExpressJet's corporate philosophy, and in all their award-winning Identity materials.
GLOBAL. TIMELY. CURRENT. ExpressJet is a private charter jet service, moving big or little groups of people, in industries large and small. Creating an award-winning Identity for a company with such diverse customers is easy with the right images.
FUTURE SHOCK? Dallas was recently faced with a bond issue that could potentially change the shape of it's skyline for the worse. It was believed by the client that voting "Yes" would turn the city into a ghost town. This illustration, used in direct mail and on TV, helps voters see what that would look like.
THE COMPLEX BECOMES SIMPLE ... AND BELIEVABLE Do you have a complicated idea you need to get across to your customers? Motio was faced with the challenge of translating reams of technical information down to one cohesive concept that their customers could understand. This graphic makes their message not only eloquent, but easy to believe ... and buy off on ... easily.
ADD-ONS AND CONNECTABILITY Complex functionality makes sense when you boil down the idea to its essentials. It also helps when the person you depend on to visualize your concept is able to understand your story. No matter how complicated your concept, we can speak your language ... AND your customer's.
COMMUNICATE VISUALLY Visual communication means more than just telling a story. Even beyond getting your customers' attention and lending a specific feeling and tone, you need someone who can understand and TRANSLATE your ideas effectively. That means making your message clear, concise, and memorable. Are your customers getting your message as well as they should?
NOW ... AND FOR THE REST OF YOUR LIFE As a surgical alternative that offers more than the usual support, iVital needed a visual that expressed all the services they provide to help their clients achieve their weight-loss goals ... from start to finish, today ... and for life.
SEE THE WORLD IN A WHOLE NEW WAY As AT&T extends its multimedia territories, international TV Takes on new meaning. This set of travel stickers are a great way to let people know about all the new places they can visit without ever leaving their living rooms.
AS NEAR AS YOUR OWN BACK YARD And a whole country away. AT&T opens new borders to a world of TV viewing opportunities through its new multimedia programming. These travel stickers, designed for their direct mail promotions, add an international flavor to their ads.
SEE THINGS YOU'VE NEVER SEEN BEFORE That's why we like to travel. That's what these stickers remind us of. That's what AT&T brings to the local viewer with their new international programming.
TIMELY AND TIMELESS The time is perfect for AT&T to offer its new international TV programming, and AT&T takes a timeless approach as it announces its latest offering with stickers designed with the timely look and feel of 1940s-style steamer trunk stickers.
EXOTIC. MYSTERIOUS. BEAUTIFUL. Three words that sum up this faraway destination. Three words that sum up this latest promotion for AT&T. Three words that truly describe this collection of illustrated steamer trunk stickers.
THE POWER IS IN THE FINGER When you're looking for something hip and edgy, dial AT&T for the latest in cellular technology.
MOVING YOU FORWARD Go to www.thewedge.com and check out these cool icons created for a forward thinking travel service geared toward chartering your very own private jet.
BANNER YEAR This huge banner (15' x 21'), designed for the Dallas Convention Center, is one of the many beautiful ways they welcome visitors to their architectural award-winning facilities. These images show why we are proud to show off our city to newcomers.
BANNER YEAR CONTINUES Success breeds success. You'll see this banner as you leave the parking garage.
CARTER CARES Carter Blood Care provides a great way to keep track of their donations with these snappy website widgets.
AT&T DM This illustration, done in Illustrator and Photoshop engages the Direct Mail recipient to play a fun new scratch-off game. Just fill in the blank, er, slot.
STICKY AS SPIDERMAN A children's ride-along toy gets a new Spiderman theme, and these stickers, applied to the rider, make a great backdrop to exercise their imagination.
QUALITY NURSING CARE These editorial illustrations lend style and meaning to a corporate newsletter article.
HOLIDAY DREAMS Totally Illustrator. Totally realistic. This spot Illustration for an AT&T direct mail piece totally hits the spot.
QUALITY THROUGH KNOWLEDGE Varilux involves their technicians in ongoing educational programs to keep their professionals at the forefront of technology. This series of white papers reflects that attitude of quality and professionalism with the visuals provided throughout the documents.
CONSISTENT VARIETY This series of covers for Variluxs training materials maintains a look of high professionalism through consistency in design. Subtle differences, from color to graphic arrangement keeps the feel lively. With a center motif that incorporates use of an unfinished lens, the themes of science and knowledge are brought forward with beauty and style.
ILLUMINATED KNOWLEDGE Continuing the theme of quality through knowledge, this quarterly training manual for Varilux expresses the latest in lens technology through its informative copy and sophisticated visuals.
THE MIND IS WHAT MATTERS Keeping at the forefront of technology is imperative for a company that presents a product with such an advanced degree of development and quality. It takes constant study of the most current information available, and the courage to step ahead of the pack through research and product placement. Sophisticated visuals help to validate Variluxs claim of being the best in their industry.
REACH THE BEACH This sales incentive brochure creates excitement about Variluxs award trip to the Bahamas.The trick in any humorous illustration is to present a really good visual punchline. The payoff for this joke actually takes place on the back cover, where we discover that the people from the front cover are really a bunch of company technicians throwing off their lab coats.
WRAP IT UP Who'd have thought you could render such a pastoral scene digitally? This new brand of gourmet wheat crackers required exactly that. Created entirely in Illustrator, the look is detailed yet simple.But what makes this illustration really special is that it literally wraps continuously around the box to create an unending panorama.
A SUPER PRODUCT WITH HEROIC PROPORTIONS Kids really respond positively to these in-store hanging posters introducing a brand new line of eyeglasses that give them the ability to see farther and read faster. Essilor presents this new brand with a punch.
DOMO ARIGATO, MISTER ROBOT-O Digital communication with a human touch. Nokia has their finger on the pulse of exciting promotions, and these incentive T-shirts make the circuit with all the company's engineering types.
ON TARGET. ON TIME. From your mouth to their ear, Nokia hears what you really want in digital communication. These atypical T-shirt designs get that feeling across beautifully. After all, its just ones and zeros.
LOOKS FAST EVEN SITTING STILL Looking for an illustration that's hot, racy, sleek and sexy? This style, created in illustrator, is a lot less expensive than you'd think.
YOU DON'T HAVE TO PAY A LOT FOR A LITTLE FUN With a little ingenuity and a lot of talent you can get the laughs you're going for, and communicate the message you require, all at a price that will really make you smile. We'll invent a character or style that makes your concept look as fun as you want.
WHO'S YOUR CUSTOMER? That can be a hard question to answer, especially if you're a company with a broad customer base. Network Associates makes the process of defining your customers demographics an easy science to master.This illustration shows that Network Associates understands how each customer has very different and specific needs.
BREAKTHROUGH CONCEPT When considering a backdrop for your trade show booth, your identity is as important here as in any other arena. Perhaps more so.This design for Mountain Commercial Graphics employs their corporate logo, colors, and motif, as well as a visual concept with amazing impact.
GIVE THEM THEIR OWN WAY TO GET TO YOU Network Associates expands on their unique way of getting more customers to cross the threshold of your door.Once you understand how each customer has a different buying process, know what that process is, and can build your business around that knowledge, the money will come pouring in.
IDEAS YOU CAN SEE Eye care professionals understand the basic science of designing lenses for enhanced vision. But when you have a technology that goes beyond current training, how do you make a complicated and cutting edge concept understandable? Draw them a picture!This graphic embodies Hoya's philosophy, and provides a way to visualize the talking points of their brochure in a clear and professional manner.
TECHNOLOGY COMES FULL CIRCLE From the first measurement to computer calibration, fine tuning and final check, Varilux makes sure you have exactly the right prescription lenses, manufactured to meet the highest standards.
A SHOE-IN WITH THE KIDS Foot Locker went daffy with these new in-store promotional posters that intro Adidas modern line of retro-fitted court shoes.
HOOP IT UP When a store like Foot Locker teams up with a shoe company like Adidas, watch out. These in-store sales promotion posters make the court drive in perfect retro fashion.
CHART WITH CHARACTER When you want to express to your customers how quick and easy it is to order eyeglasses online and have them delivered overnight, do what Varilux did. Have an incredibly talented digital artist create a character like Technology Man, and show them exactly what you mean.
CLEAN UP YOUR MESSAGE When your audience is of a mixed ethnicity, sometimes pictures have to carry the weight of getting your communication across. These icons for Dieste Harmel's bi-lingual Clorox packaging makes it easy to understand all the great sanitizing uses for their product.
GRAPHICS ACROSS EVERY TERRAIN Part of a collection of dimensional, punch-out toys for a Jack-in-the-Box giveaway promotion, this jeep gives kids another fun reason for coming back again and again.
WHO NEEDS A PADDLE? A lazy trip up the Congo River is easy to imagine with this river boat toy puzzle for Promo Doctors Jack-in-the-Box giveaway promo.
FLIGHTS OF FANCY This punch-out, piece-together airplane for Promo Doctors Africa toy set lets young children's imaginations soar.What better way to inspire kids to take off to Jack-in-the-Box!
LOOKS CAN BE DECEIVING Can you judge a website by its cover? It can be hard when it comes to Data Genesis Smart Little Engine. They've created a smart search engine capable of generating search results based on the meaning of your query.The design challenge here was to create an image for the site that is simple and fun to use, while making its sophisticated technology less intimidating for the everyday user.
WHAT TIME DOES YOUR TRAIN COME IN? Data Genesis has developed a great new way to keep track of your Ebay auctions.This handy little function-packed widget, designed to work seamlessly with their Smart Little Engine search engine, maintains lively continuity with the sites simple yet fun train imagery.
WHAT DOES THE FUTURE HOLD? Where will the children of the future live? The options are as endless as their imagination.For grade school children in a bi-lingual reading program, these stories open up a whole new world. And these images help them imagine the possibilities.
ALWAYS ROOM FOR IMPROVEMENT SBC, continuing at the leading edge in digital communication, presents their solution to wireless home networking with some of the best products on the market. The only thing missing from this picture is you.
LOOK MA, NO WIRES From desktop to living room, the connection is seamless. Actually, its wireless. This series of images, created entirely in Illustrator, shows how easy and entertaining an SBC wireless home system can be.
BETTER THAN BREAKFAST IN BED Set up as many rooms as you like, and enjoy your entertainment in total comfort. And with no more wires to mess up your surroundings, SBC makes a home wireless system just the thing.
ITS A FIELD GOAL Yep, another sales incentive program. Pretty basic. Create a brochure that outlines the rules. Forms to track sales progress. Snap it up with some sports reference; give it some color.Design and illustration style carry this project for Nokia, inspiring the salespeople in the field to reach their goals.
STYLE UPGRADES WITH A ZING Sometimes all you need is a little extra snap added to an already existing image.This logo for an exclusive eyeglass lens manufacturer was adapted perfectly to brochures expressing the very best in product development and training.
TASTY JACKSONS, FOR UNDER A FRANKLIN! Hungry for a burger? You'll find the most savory of sandwiches at a funky little eatery down in Abilene, Texas.We thought this design, dedicated to Old Hickory himself, Andrew Jackson, would work especially well for their lighted signage.
DEMOGRAPHICALLY DEMONSTRATIVE When you develop a new technology product that has benefit for seniors of many ethnic backgrounds, how do you help them relate? A west coast telephone company has taken the responsibility of making phone calling more accessable to their customers, and they communicate their program in a way that each person can feel good about.
PAYING IT FORWARD These custom designed icons for a business to business website make a clean, professional impression as they help customers find the businesses they want to work with on a gratitude approach to crowd sourcing.
PILGRIM'S PROGRESS Recently, a local group of explorers made an trek to Machu Picchu. The photographer for the expedition published a full color coffee table book as a memoir for her friends and a beautiful printed example of her work for sale. These maps, showing their route, helped communicate information that words alone just could not capture.
TRIAL WITHOUT ERROR How do you teach a room full of people about something they've never been exposed to, and help them remember what they've learned so that they can make an educated decision that will affect and benefit the lives and fortunes of many people to come? Beyond having a well-formed argument and a flawless strategy, you definitely need the kind of visuals that will communicate and convince in the most pleasing way possible. And these trial graphics, created for a coal mining case, did just that.
MAKE THIS TOWN YOUR OWN When you have an event in a far away place, and you want people to be able to not only find their way around, but know about your favorite places to visit, why not give them a map? For John and Tami's wedding, they wanted a special way to help quests find their hotel, the wedding and the reception. This map not only gives attendees an intimate view into places where John and Tami met and fell in love, but also serves as a wonderful poster-sized memento to frame and cherish forever after.
SERVICES FOR A SERVICE INDUSTRY These custom designed icon ideas for VHA show some style possibilities for a newly developing website.
Copyright 2011 Tom Fee Illustration. All rights reserved.
Tom Fee Illustration
ph: studio 214.886.2195
tom